Planet Fitness Goes Pink And Waives Sign-Up Fees For Donations To The Breast Cancer Research Foundation®
NEWINGTON, N.H., May 7, 2014 -- /PRNewswire/ -- In honor of Mother's Day, Planet Fitness, the innovative health club franchise known for its Judgement Free Zone® and affordable prices, today announced that the company and participating franchisees nationwide are supporting The Breast Cancer Research Foundation® (BCRF), an independent not-for-profit organization dedicated to advancing the world's most promising research to eradicate breast cancer in our lifetime, for the fifth year in a row. To date, Planet Fitness and its members have raised more than $1.6 million for the organization.
From May 7-14, participating locations will waive the sign-up fee if new members make a donation of $5 or more to BCRF when they join. Planet Fitness memberships are always $10 a month, or $19.99 a month for the PF Black Card®.
Planet Fitness is encouraging all members new and old to help raise more money for BCRF by joining "The Planet Goes Pink for The Breast Cancer Research Foundation" campaign. Participating Planet Fitness locations nationwide will also have a special "pink treadmill," and for every mile logged on the dedicated treadmill, Planet Fitness will donate an additional $1 to BCRF (up to $25,000 collectively from all locations). The "pink treadmill" will be clearly marked with a poster and floor decal.
"The Breast Cancer Research Foundation is thrilled to have the continued support of Planet Fitness. Their generous donations for the past five years have helped BCRF raise both money and awareness for lifesaving research efforts that are aimed at prevention and a cure for breast cancer," said Myra J. Biblowit, BCRF President.
"At Planet Fitness, we're always looking to make a difference in people's lives, whether it's through providing a top notch fitness experience at an unbeatable value, or by supporting worthy causes that affect our local communities," said Chris Rondeau, chief executive officer of Planet Fitness. "We are proud to partner with The Breast Cancer Research Foundation for another year around Mother's Day and look forward to raising even more money for such a great cause."
Planet Fitness prides itself on offering a high quality fitness experience at an extremely affordable price, and a unique Judgement Free Zone® unlike any other gym where members experience a hassle-free, non-intimidating environment. All memberships include access to state of the art cardio and strength equipment, full size locker rooms, unlimited small group fitness instruction by a certified trainer through the pe @ pf ® program, and much more.
In addition to the $10 a month membership, the PF Black Card®* membership costs $19.99 a month and includes the ability to bring a guest every day at no additional charge, use of HydroMassage Beds, Massage Chairs, tanning, 50 percent off select cooler beverages, and the ability to use all clubs in the Planet Fitness chain nationwide. Additionally, as an appreciation gesture for all members, Planet Fitness provides free pizza on the first Monday of every month, and free bagels on the second Tuesday of every month.
With approximately 800 locations nationwide, more than 5 million people have embraced the brand's Judgement Free Zone® philosophy. Planet Fitness is also the proud gym sponsor of NBC's The Biggest Loser®. For more information or to join online, please visit www.PlanetFitness.com or follow us on Facebook (www.facebook.com/PlanetFitness) and Twitter (www.twitter.com/PlanetFitness).
*PF Black Card® amenities may vary by location
About The Breast Cancer Research Foundation®
The Breast Cancer Research Foundation (BCRF) advances the world's most promising research to eradicate breast cancer in our lifetime. Founded by Evelyn H. Lauder in 1993, BCRF has raised more than $475 million to fuel discoveries in tumor biology, genetics, prevention, treatment, survivorship and metastasis. This year, we invested $45 million in the work of more than 200 researchers at leading medical institutions across six continents. By spending 91 cents of every dollar on research and public awareness, BCRF remains one of the nation's most fiscally responsible charities. We are the only breast cancer organization with an "A+" from CharityWatch, and have been awarded a 4-star rating from Charity Navigator 12 times since 2002. Join us at www.bcrfcure.org.
About Planet Fitness
Founded in 1992 in Dover, N.H., Planet Fitness is now the fastest-growing full size health club franchise in the United States, and has revolutionized the industry with a combination of extremely low prices and a unique, friendly, and hassle-free environment called the Judgement Free Zone®.
Planet Fitness has approximately 800 locations nationwide and has grown to more than 5 million members. The company prides itself on giving people an unbeatable value, top-notch facilities, and an atmosphere that focuses on the needs of occasional or first-time gym users rather than hard-core fitness fanatics. All Planet Fitness clubs feature a wide selection of brand-name cardio and strength equipment, and provide unlimited fitness instruction with all memberships.
Planet Fitness is a national brand partner of NBC's The Biggest Loser®. For more information visit www.PlanetFitness.com.
Director of Public Relations