Start 2017 With Planet Fitness: Join For Only $1 From January 1-11

Planet Fitness’ Director of Health & Fitness, Brian Zehetner, offers advice to help keep a New Year’s resolution from turning into a “stress-olution”

NEWINGTON, NH (December 29, 2016) – Planet Fitness is kick starting the New Year with a sale from January 1 through January 11, by offering new memberships for a $1 enrollment fee and then $10 a month with no commitment. Known for its Judgement Free Zone®, Planet Fitness wants to help first time gym-goers meet their New Year’s health and fitness goals by offering a non-intimidating gym experience at an affordable price. Anyone can take advantage of this great deal in the United States or Canada. To find a club, visit PlanetFitness.com/local-clubs.

“New Year’s resolutions such as getting fit or joining a gym are top of mind, and we know many people may feel intimidated or unsure of where to start with their fitness goals,” said Chris Rondeau, Planet Fitness Chief Executive Officer. “Working out should be fun and done at your own pace, and at Planet Fitness we’re here for everyone regardless of their fitness level.”

Brian Zehetner, Planet Fitness’ Director of Health & Fitness and co-author of the book Working Out Sucks! (And Why It Doesn’t Have To), offers advice to help keep a New Year’s resolution from turning into a “stress-olution”:

  1. Set realistic goals. It’s important to set realistic goals and celebrate achievements along the way, both big and small, which will help keep you motivated! It doesn’t matter if your goal is to walk your first mile on a treadmill, or train for a 10K, just know it takes time to form a new habit.
  2. Be accountable to someone. Let a close friend or relative know what your plans are for the New Year. They may be interested in joining you on your journey, and if so, the PF Black Card® for only $19.99 a month is a great option. You can work out with a buddy every day for no additional fee.
  3. Enjoy what you love, in moderation. Working out and nutrition go hand in hand, but you don’t have to forgo all your favorite foods entirely. So, if you’re trying to eat healthier in the New Year, it’s okay to enjoy that slice of pizza every once in a while too. Especially if you’re getting in a good workout!

Planet Fitness has revolutionized the fitness industry with extremely low prices (memberships for just $10 or $19.99 a month*) and offers a variety of benefits including a hassle-free environment called the Judgement Free Zone®, brand name cardio and strength equipment, fully equipped locker rooms, flat screen televisions, unlimited small group fitness instruction by a certified trainer through the [email protected]® program, and much more.

Planet Fitness also provides members with an opportunity to connect and support each other with “Planet of Triumphs,” an online community that celebrates all accomplishments and inspirational stories of Planet Fitness members. Planet of Triumphs provides an online platform for members to recognize their triumphs (big or small), share their stories and encourage others, reinforcing the Company’s belief that ‘everyone belongs’. Check out real Planet Fitness member stories and accomplishments at PlanetofTriumphs.com.

For more information or to join online, please visit www.PlanetFitness.com or follow us on Facebook (www.facebook.com/PlanetFitness), Instagram (www.instagram.com/planetfitness/) and Twitter (www.twitter.com/PlanetFitness).

*participating locations

About Planet Fitness
Founded in 1992 in Dover, N.H., Planet Fitness is one of the largest and fastest-growing franchisors and operators of fitness centers in the United States by number of members and locations. As of September 30, 2016, Planet Fitness had more than 8.7 million members and more than 1,200 stores in 47 states, the District of Columbia, Puerto Rico, Canada and the Dominican Republic. The Company's mission is to enhance people's lives by providing a high-quality fitness experience in a welcoming, non-intimidating environment, which we call the Judgement Free Zone®. More than 90% of Planet Fitness stores are owned and operated by independent business men and women.

Contact
McCall Gosselin
Vice President of PR & Communications
603-957-4650
[email protected]

Becky Zirlen
PR Manager
603-294-0567
[email protected]